Streamlining Multi‑Platform Marketing Campaigns with an AI-driven Chrome Extension

Launching digital advertising campaigns across multiple channels can be a complex, time-consuming process due to differences in data formats, validation rules, and standards. Traditionally, marketing teams have relied on manual checks and repeated data entry, which slows down execution and risks expensive errors. But what if this process could be automated and unified with AI?

The main objective of this project was to build the AI Marketing Campaign Platform Extension. Chrome extension connects directly to the client’s marketing platform, maintains strict adherence to taxonomy and data standards, and synchronizes seamlessly with external campaign managers such as Meta Ads Manager, Campaign Manager 360, with plans to expand to TikTok Ads and LinkedIn Campaign Manager. In addition to streamlining workflows, the solution was designed to prepare marketing data for future AI‑driven analytics, optimization, and performance forecasting.

Project Challenges

• Creating a Marketing Campaign Platform Chrome Extension, where teams can create marketing campaigns and control metadata.
• Directly aligning with client data standards and taxonomy for real-time discrepancy identification.
• Ensuring precise validation logic to keep campaigns aligned with official taxonomy and marketing policies, with potential to be augmented by AI-driven compliance checks.
• Seamlessly integrating with multiple advertising platforms, starting with Meta Ads Manager and Campaign Manager 360, while maintaining standardized metadata for AI‑friendly analytics.
• Designing robust two-way synchronization between the marketing platform and the Chrome Extension to ensure campaign data remains consistent regardless of where edits occur.
• Providing real-time issue detection and resolution, highlighting missing or incorrect fields before a campaign goes live, and laying the groundwork for predictive AI recommendations.

Solutions Provided

Our team focused on building a feature-rich AI-ready Chrome Extension with tight integration between the client’s marketing platform and industry-leading ad management tools.

• Developed an extension for real-time ad setup checks, ensuring every element is in line with the client’s taxonomy and data standards from the start.
• Integrated directly with the platform’s standards and validation rules, enabling instant issue detection without switching between dashboards and preparing campaign metadata for AI optimization.
• Researched the structures and field types of Meta Ads Manager and other platforms to ensure accurate mapping for future AI data processing and flawless interaction.
• Implemented two-way synchronization mechanisms, allowing updates made in the web platform to instantly appear in the extension, and vice versa.
• Added real-time validation features that guide users to fix problems quickly, reducing the risk of costly mistakes during launch.

Value Delivered

The developed Chrome Extension for an AI-powered Marketing Campaign Platform revolutionized campaign creation for the client’s teams. Processes that once required multiple tools, manual data entry, and repeated quality checks were consolidated into one smooth, efficient workflow. Marketing teams can now roll out campaigns across multiple platforms faster than ever while maintaining full compliance with the company’s taxonomy and data protocols. The built-in synchronization keeps information consistent across all connected systems, preventing reporting gaps and protecting advertising budgets from being wasted due to incorrect data.

By integrating validation, synchronization, and platform mapping into a single tool, the Agiliway team successfully enabled the client to operate with cleaner data, reduce human error, and confidently deliver compliant, high-quality campaigns across their marketing ecosystem. Built on an AI‑ready foundation, the solution also prepares campaign metadata for advanced analytics, predictive insights, and automated optimization.

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